KNOW-HOW

Performance by New York artist Iván Sikic for Aesop– the Australian brand of high-quality products for skin, hair and body

Nowadays, as retail industry is getting more competitive, attracting and retaining customers is an art which top brands have mastered adopting successful visual merchandising. Visual merchandising is more than just arranging products on shelves; it creates a charming shopping experience that catches customers’ attention and persuades them to consume.

INTERIOR DESIGN & ARCHITECTURE

Minotti opens a new flagship store in Geneva, the cosmopolitan city and European capital of Haute Horlogerie - and strengthens its partnership with high-end furniture retailer Artopia. 

KNOW-HOW

https://www.diiiz.com

Have you ever wondered why floor lamps are a popular choice for home decor? The answer is that they offer much more than just lighting to a space. 

ART

Anna Moraitou, an architect with a passion for design, merges her expertise in architecture with fashion to create unique utilitarian objects and accessories. Drawing inspiration from geometry and architectural principles, she crafts pieces that complement and enhance the human form. In a recent interview, she sheds light on her creative process, the challenges she faces in the industry, and the philosophy that drives her work. Despite the competitive nature of the field and financial hurdles, Moraitou continues to pursue her artistic vision, sharing her designs globally through Etsy and staying true to her inspiration.

DS: Tell us a little about yourself—your studies, career path, and how you started designing and producing objects. 
My background in architectural studies trained me to design for the built environment across various scales, from urban planning to intricate details in furniture and small objects. A few years ago, when my architectural work became centered around bureaucratic stuff, I felt the need to return to hands-on creation, but on a smaller scale with simpler processes. That led me to design furniture, lighting, decorative objects, and eventually fashion accessories. I began to view fashion from a conceptual perspective—as a form of architecture for the human body.