Visual Merchandising: The Sales Strategy that Works

KNOW-HOW

aesop_skincare_store_performance_Melbourne.jpg

Performance by New York artist Iván Sikic for Aesop– the Australian brand of high-quality products for skin, hair and body

Nowadays, as retail industry is getting more competitive, attracting and retaining customers is an art which top brands have mastered adopting successful visual merchandising. Visual merchandising is more than just arranging products on shelves; it creates a charming shopping experience that catches customers’ attention and persuades them to consume.

 

Minotti:The new flagship store by Artopia opens in Geneva

INTERIOR DESIGN & ARCHITECTURE

MinottiGeneve showroom 01

Minotti opens a new flagship store in Geneva, the cosmopolitan city and European capital of Haute Horlogerie - and strengthens its partnership with high-end furniture retailer Artopia. 

 

Let’s Choose Floor Lamps

KNOW-HOW

Spider floor lamp 3 arms

https://www.diiiz.com

Have you ever wondered why floor lamps are a popular choice for home decor? The answer is that they offer much more than just lighting to a space. 

   

Exploring the Fusion of Architecture and Fashion: Anna Moraitou on the Inspiration Behind her Innovative Designs

ART

bag, wood, laser cutting,

Anna Moraitou, an architect with a passion for design, merges her expertise in architecture with fashion to create unique utilitarian objects and accessories. Drawing inspiration from geometry and architectural principles, she crafts pieces that complement and enhance the human form. In a recent interview, she sheds light on her creative process, the challenges she faces in the industry, and the philosophy that drives her work. Despite the competitive nature of the field and financial hurdles, Moraitou continues to pursue her artistic vision, sharing her designs globally through Etsy and staying true to her inspiration.

DS: Tell us a little about yourself—your studies, career path, and how you started designing and producing objects. 
My background in architectural studies trained me to design for the built environment across various scales, from urban planning to intricate details in furniture and small objects. A few years ago, when my architectural work became centered around bureaucratic stuff, I felt the need to return to hands-on creation, but on a smaller scale with simpler processes. That led me to design furniture, lighting, decorative objects, and eventually fashion accessories. I began to view fashion from a conceptual perspective—as a form of architecture for the human body.

   

### Carpets: Cozy Up Your Floors

KNOW-HOW

Who doesn't love stepping onto a soft, warm carpet? It's like giving your feet a little hug every time you walk into a room. Carpets aren't just cozy; they're pretty workhorses, adding a touch of sound dampening and a whole lot of style to any space. They bring in those subtle design touches, splashes of color, and that unique vibe that makes your space truly yours.

So, you’ve decided carpets are the way to go for your flooring? Awesome choice! Now, let’s talk about diving into the world of carpet shopping—it’s not without its challenges. From the sea of styles and fibers that have evolved over the years, there’s a lot to consider beyond just what meets the eye. You've got your personal style, your budget, and the overall look of your home to think about.

When choosing the perfect carpet, keep these big players in mind:
- The foot traffic in the area you’re carpeting.
- Whether pets call your house their home, too.
- If you’ve got heated floors.

   

Porseleinen Hof Building by Orange Architects

INTERIOR DESIGN & ARCHITECTURE

 porseleinen hof 01 porseleinen toren

@ Sebastian van Damme

Text description provided by the architects.

Porseleinen Hof is situated in the westernmost extension of the Spoorzone area - also known as Nieuw Delft - and is considered one of the cornerstones of the development area. This cornerstone is formed by a height accent—the PorseleinenToren—and a cluster of ground-access houses, collectively forming Porseleinen Hof.

   

Page 3 of 82

Related articles

Celebrate Easter in style with KARE Design’s festive décor. From golden-accented dinnerware and handcrafted glass vases to playful bunny figurines and statement ceramic pieces, discover unique table decorations that bring charm and elegance to your holiday table.
Discover Hidden Villa by i29 Architects, a secluded retreat in the Netherlands that seamlessly blends architecture and nature. Nestled within a lush garden, this modern villa features expansive glass façades, natural materials, and fluid indoor-outdoor connections. Thoughtful design elements ensure...
Discover MVRDV’s stunning façade design for Tiffany & Co.'s Stuttgart store, featuring 2,829 iridescent, hand-crafted ceramic diamonds inspired by Tiffany’s legacy of material innovation and Louis Comfort Tiffany’s Favrile Glass.
Discover Supermoon, the innovative curved seating system by Giampiero Tagliaferri for Minotti. A luxurious blend of Italian craftsmanship and modern design, featuring crescent-shaped modules inspired by lunar phases for versatile and elegant living spaces.

The most complete book on Furniture Arrangement

Banner

Latest advice

My parents’ house is old styled and the living room is 6m X 3m and height 3m. The patio door is 1.35 m wide. The home furnishings are 25 year old. There is a double rail curtain track behind the crown molding 3m long. Could I hang window treatment that extends the full length of the wall instead of...
I want to buy curtains for my open plan living room kitchen but I have no idea what to choose. The balcony doors are next to each other. The living room features a variety of color, including black and blue cushion sofa and armchairs, and red cushions. Black and gray furniture, white walls complete the...
“What is the most suitable type of flooring for a gym?”
According to your experience is it a good solution to install grass pavers on the outer garage ramp floor? We prefer planting grass than installing concrete floor on the yard. However we do not know their resistance and the care that they might need. Would the grass maintain its look? How could I water...

Submit your project or product

Send us at info@decosoup.com:

  • Images of your project or product
  • A text description
  • A link to your site 

 

Banner

Cookies Policy