As Good As New Pop-up shop in SPRMRKT by i29

As Good As New

On 20th September 2012 the first batch of brand new second hand furniture is presented in a pop-up　shop during a festive launch party. For this occasion, i29 interior architects designed an installation to present the new AsGoodAsNew furniture label.

Four years ago Gummo, i29 interior architects and Krimpex joined forces to create the　recycled office , furnished entirely with recycled and reclaimed furniture. It was a sensation on- and offline, so a lot of praise and a few awards later, we've now decided to make a range of brand new second hand furniture available to the public. It's made in exactly the same way as everything in the award-winning office - We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it's As Good As New.　Now, another shared collaboration resulted in the online AsGoodAsNew shop and a pop-up shop.

retail design

"Everything　in SPRMRKT’s recycled home is covered in a mat, dark grey nuance, which gives the little shop a highly conceptual look with arty vintage furniture mixing in perfectly in SPRMRKT’s high-fashion universe.” - Nelleke Strijkers, owner of SPRMRKT.

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