INTERIOR DESIGN & ARCHITECTURE

Minotti opens a new flagship store in Geneva, the cosmopolitan city and European capital of Haute Horlogerie - and strengthens its partnership with high-end furniture retailer Artopia. 

Located on Rue Versonnex, the new flagship store is a truly experiential, dynamic and flexible destination, designed to inspire and express the brand’s elegance and values of excellence and its all-Italian design. Conceived and created jointly by Minotti Studio, the creative soul of the brand, and the new Artopia Studio, the Swiss brand’s division specialising in interior design and architecture, the exhibition space is arranged along the five large windows of the façade and is spread over a single level with a total surface area of 230 sqm.

A design showroom whose discreet décor is characterised by a choice of materials in perfect harmony with the architectural context in which it is housed, where white plaster walls and ceilings alternate with dark wenge oak panelling to create striking contrasts of light and dark. The distinctive architectural elements of the brand’s language are evident in every detail, including the fireplace in white plaster and Lepanto green marble, an iconic symbol of the brand’s poetics, which evokes the heart of the home and immediately catches the visitor’s eye from outside the store.

Inside, the path winds its way through an interesting succession of dining, conversation and relaxation areas, which not only offer a cosy, elegant atmosphere, but also different interpretations of the main bestsellers and standout furnishing pieces from the latest 2024 Collection. The latter include the Supermoon and Yves systems by Giampiero Tagliaferri and Hannes Peer respectively, the Nico dining table, also by Hannes Peer, and the Daylight outdoor seating system by GamFratesi. 

A must-visit destination for professionals and design enthusiasts in Geneva, the new flagship store is therefore a reference point for those seeking style and sophistication in the prestigious Swiss city, and further strengthens the brand’s presence in a historic market for the company.

 Minotti Genève by Artopia

Rue François-Versonnex 2

1207 Geneva - Switzerland

Telephone: +41 (0) 22 700 88 06

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.minottigeneve.ch

@minotti.geneve

#minottigeneve

Minotti SpA

Via Indipendenza, 152

20821 Meda (MB) - Italy

T: +39 (0) 362 343499   E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

www.minotti.com

@minotti_spa

#minotti